CNBC is running a weeklong series talking about the “future of advertising” – this week happens to also be the height of the advertising upfront season.I had a chance today to be interviewed by Julia Boorstin on CNBC’s Street Signs to talk about “viral video” and what it takes for brands to get onto the Ad Age / Visible Measures Viral Ad Chart each week. Here is a photo of the folks at our Boston HQ watching me on the tube. So great to feel their support! These guys are the driving force of the company and I am so humbled to work with them!
The segment was cut short because Jim Cramer showed up (he has so much energy!) but it was an honor to be asked to represent Visible Measures and the broader video sector.